All our training follows a certain framework throughout the day. However, it is important to point out though that all our courses are specifically designed to help all of our attendees on the day with whatever challenges they may be facing relevant to the course they are attending.  Because each of our training courses only have a small number of attendees, we will make sure throughout the training day, that we give the answers, support and follow up that really does help them.  We want to make sure we are providing real solutions to real challenges that our course attendees are encountering out in the real world of hospitality.  We want everyone who attends our courses to really feel they have gained the answers to their questions and that they feel they can take them away and use them in their own hospitality businesses.

How To Start Your Hospitality Business the Right Way

This training course is specifically designed for anyone who is thinking about starting a hospitality business or anyone that has recently set one up.
This training course will take you on the journey of having an idea, right through to seeing that idea come to life and everything else in between. The course is delivered by Richard Sargeant, and it will also give you an insight and understanding into what he did, what worked for him, what didn’t and how to make sure you kick off your hospitality business successfully.
After attending this course, you will have a greater understanding of how to start your hospitality business the right way in order to give you the very best chance of success.
Duration – One Day | Non-Members – £495 / Members – £450

The Secrets of How to Grow and Scale Your Hospitality Business

This training course is specifically for anyone who wants to grow or scale their hospitality business now or in the near future.
The training course will look at everything involved in growing and scaling your business. From having that first thought about growth, right through to making it happen. This course is delivered by Richard Sargeant, and it will give you an understanding of what he did, the decisions he had to make, the risks involved, how he did it, what worked, what didn’t and how you can make sure growth and scale can work for you.
After this course you will have gained an understanding of how to grow and scale your hospitality business and set yourself up for success.
Duration – One Day | Non-Members – £495 / Members – £450

How To Understand All of the Right Numbers

This training course is designed for owners who want to either understand their businesses numbers or owners that want to get a better grasp of their numbers.
This training course will cover in a very simple and easy to understand way, the importance of knowing all your hospitality businesses numbers, what to look at, when to look at them, what they mean and why they are important, and how understanding your numbers in your business is key if you want to see real success. This course is delivered by Richard Sargeant, and he shares his understanding and experience, along with the importance of numbers and more importantly using and looking at the right numbers to understand everything about your business.
After this course you will have a much clearer understanding of all the right numbers, and it will allow you to make more informed decisions about your business and where you want to take it.

 

Duration – One Day | Non-Members – £495 / Members – £450

How To Successfully Market Your Hospitality Business

This course has been designed for any hospitality owner that wants to  find out more about how to use marketing more successfully and effectively.
This training course will help you understand what marketing is, why it is important and how you should use it for your hospitality business. We will show you the techniques and strategies that are working and what you can use and implement into your business that will give your business the competitive edge.  This course is delivered by an industry expert who has had many years’ experience of working with many different types of hospitality brands.
After this course you will have a much clearer idea about marketing and the strategies that you can use to help take your business to greater levels.
Duration – One Day | Non-Members – £495 / Members – £450

How To Recruit and Keep Your Team Together

This training course is designed for all hospitality business owners that want to improve their recruitment and their retention of team.
On this course, you will find out the very best ways to recruit and then importantly keep your team together.  We will look at everything that’s involved in making this happen from the initial idea of recruitment, right through to how you and your business needs to think and act and then onto ways of keeping your teams together. This course is delivered by Richard Sargeant, and he shares his own experiences, current thinking and practical methods that owners can implement into their own businesses to solve the ongoing challenges of both recruitment and the retention of your teams.
After this course you will have a clear understanding of what you and your business needs to implement in order to make improvements to your own recruitment and retention strategies, allowing your business to stand out from the crowd and move to the next level.
Duration – One Day | Non-Members – £495 / Members – £450

How To Create the Right Culture Within Your Hospitality Business?

This course is designed for all hospitality owners that want to set the right culture within their business.
This course will look at how you create the culture that you want within your business.  It will explore what culture is, where it comes from, the reason for having the right kind of culture and how to keep it alive and well within your business.  This course is delivered by Richard Sargeant and will also use his experiences of setting a culture, growing it, and then keeping it alive and the challenges faced when you operate a multi-site hospitality business.
After this course you will have a clear understanding of not only how to create the right culture within your business but also how to make sure you implement it and keep it going helping you to create a strong hospitality business.
Duration – One Day | Non-Members – £495 / Members – £450

How To Make More Sales and Profit?

This course is designed for all hospitality owners that want to generate more sales and profits in their business.
This course will look at the many ways in which you can generate more sales and in turn more profit for your business.  We will take an in depth look at how you can start to generate more revenue instantly for your business, explore the other quick wins available and look more longer term to see how you can generate even more revenue for your business.  This course is delivered by Richard Sargeant, and he shares his valuable insights and experience of how to make sure your business is generating the revenues you deserve.
After this course you will be equipped with both the knowledge and understanding of what to implement into your hospitality business along with other proven strategies to use that will allow you to see more revenue and more profits for your business.
Duration – One Day | Non-Members – £495 / Members – £450

How To Successfully Use Facebook and Instagram Advertising

This course is specifically designed for hospitality business owners that want to use Facebook and Instagram Ads in the “right way” to make a difference to their business.
This course will give you the fundamentals you will need to get your hospitality business started with Facebook and Instagram Ads. By attending this course, you will feel confident that you won’t be missing anything, it will improve your return on ad spend, allow you to save money on agencies and help you avoid costly errors. The course is taught by an industry expert, who has many years’ experience, and it is recommended for anyone who is new to digital marketing or has limited experience with advertising.
After this course you will have a greater understanding of Facebook Business Manager and Ads Manager guide, how to set up and optimise Facebook tracking, Ad budget best practices, building an effective ads strategy, how to optimise and scale, and much more.  Before you take this course, please make sure your Facebook Ads Manager is successfully set up.
Duration – One Day | Non-Members – £495 / Members – £450

How To Master SEO and Make Sure Your Hospitality Business is Seen

This course is specifically designed for owners that are looking to improve their Google ranking organically.
Your search engine ranking can be a huge driver in getting visitors to your hospitality businesses website.  SEO can be free but if you don’t know deeply how Google works and what you are doing then there will be little benefit to writing blogs or rich content.  Our SEO training is delivered by an experienced independent SEO specialist and will teach you exactly what you need to know to influence your organic visibility on Google.  We cover things like keyword research, SEO tools, backlink strategies, SEO rich snippets, influencing the algorithm and much more.
After this course you will come away with actions to make a meaningful difference to your business immediately so that you can rank higher in Google, take control of your Google position and save money on SEO specialists.
Duration – One Day | Non-Members – £495 / Members – £450

How To Handle Stress and Build Resilience as a Hospitality Business Owner

This course is designed for hospitality owners that want to learn how to handle stress and build the resilience needed to operate in challenging and high-pressure environments.
As a hospitality business owner, you will often operate in challenging and pressured environments, so it can be very easy to feel overwhelmed and stressed at times. This course will be delivered by an experienced workplace wellbeing consultant, and we will show you how to avoid the burnout and instead use this pressure to your advantage.  We will equip you with techniques and tactics to allow you to manage stress levels, learn how to overcome them through having a positive outlook and focus on bouncing back. 
After this course you will feel more comfortable steering your way through high pressured environments and how to protect yourself from the negative impacts of stress.
Duration – One Day | Non-Members – £495 / Members – £450

If you have any queries or questions regarding The Owners Academy please drop us an email at hello@hefon.org or give us a call us on 0121 769 1429.

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